Leading Well: Brand Thinking for Better Leadership | Center for Leadership | Florida International University | FIU
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Leading Well: Brand Thinking for Better Leadership

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Brand Thinking for Better Leadership

June 3, 2025
10:00am-10:45am ET
Live online via Zoom

This event is free and open to the public.

Click here to register to attend
Zoom link provided upon registration

Leading Well was developed to engage the community we serve through conversations with academics, business executives, executive coaches, community leaders, and leadership experts. These wide-ranging discussions cover topics from personal growth to leading others, and human development to leadership best practices, with a goal of engaging leaders at all levels. Through this series, we provide access to expertise, insight, advice, and best practices on topics related to leadership, leadership development, and leading well.

About the Event

Want to lead with more influence, creativity, and clarity? It might be time to think like a marketer.

Join us for a thought-provoking conversation on how marketing strategy and behavioral science can help you lead with greater impact. From storytelling to influence to unlocking organizational potential, this conversation will give you practical tools and fresh insights you can apply immediately.

The Presenters

  • Loren Blandon

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    Loren Blandon is the Principal and Founder at LocusOak, a consultancy that combines behavioral science, experience design, plus talent and brand strategy to help leaders unlock their organization's full potential.

    She has over 17 years of experience in HR across all People functions. Loren's fast-growing resume details vast international leadership experience at some of the globe's leading companies, across various sectors, including technology, healthcare, and consumer goods. Most recently, she held executive roles at VML, the world's largest creative agency, including regional Chief People Officer and Global Head of Organizational Development.

    A recognized speaker and thought-leader on the future of work, Loren regularly shares her insights on stages, podcasts, social media, and her popular newsletter, UnWork.

    Loren obtained her Bachelor’s degree from Florida State University and a Master’s in Industrial/Organizational Psychology from Florida International University.

  • Dr. Nathan Hiller

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    Nathan J. Hiller, Ph.D. is Executive Director of the Center for Leadership and Professor in the Department of Global Leadership and Management in the College of Business, where he holds the Ingersoll-Rand Professorship. He is passionate about connecting the science of leadership and the practice of helping leaders and organizations amplify leadership capacity.

    As an academic, Dr. Hiller's focus is on investigating how senior organizational leaders and leadership teams can operate more effectively, as well as research designed to improve how we study leadership. His works have been cited over 6,000 times and his research has appeared in most of the top competitive journals in the field, including the Academy of Management Journal, Journal of Applied Psychology, Strategic Management Journal, Academy of Management Review, Journal of Management, and The Leadership Quarterly.

    Dr. Hiller is currently co-President of the Network of Leadership Scholars of the Academy of Management and is an Associate Editor at the Journal of Leadership and Organizational Studies. He has held editorial board positions at the Journal of Applied Psychology and The Leadership Quarterly. He is the recipient of 10 teaching awards and has received several international research awards.

    In his role at the Center for Leadership at FIU, Dr. Hiller oversees all executive leadership development programs comprising close to 8000 person-hours of programming per year. As a leadership development practitioner, he has led projects, held grants, and coached and consulted with senior executive teams and leaders from dozens of organizations including Boston Scientific, Hewlett Packard (HP), the US Secret Service, Bacardi USA, and clients across industries ranging from power generation to finance and family office work, and from cruise services to education.

    Dr. Hiller has held visiting faculty appointments at Cornell, University of Washington (Seattle), University of British Columbia, and taught a graduate leadership course at Fundação Getulio Vargas (FGV) in Rio de Janeiro. He received his undergraduate degree from the University of Calgary and both his M.S. and Ph.D. from The Pennsylvania State University.


Should you need an ADA accommodation to participate in a University event, program, or activity or need to request materials in an accessible format, please contact FIU’s Office of Civil Rights Compliance and Accessibility (CRCA) at 305-348-2785 or accomodations@fiu.edu. All requests for ADA accommodation or accessible materials for this event must be submitted to CRCA at least seven (7) business days prior to the event or at the earliest possible opportunity.

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