Cristina De Jesus is a student assistant with the Center for Leadership at Florida International University. She joined the Center in 2026 to support marketing and social media initiatives for its programs and events.
Cristina has experience in digital marketing and content creation, including developing social media strategies and creating content that helps brands strengthen their online presence. From fall 2024 through spring 2026, she served as internal director of the Digital Media Committee for FIU’s chapter of the American Marketing Association. In this role, she contributed to digital content and marketing initiatives for the organization and its nonprofit clients. She also competed in the International Collegiate Case Competition, a national marketing case competition. In addition to her academic and Center responsibilities, Cristina works with brands to increase their visibility and reach through social media.
Cristina is currently a senior at Florida International University, pursuing a Bachelor of Business Administration in Marketing. She expects to graduate in fall 2026.